BA 9273 PRODUCT DESIGN NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2010
BA 9273 PRODUCT DESIGN NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2010
3. List out the steps involved in the product planning process.
4. What is brainstorming?
5. Write a note on concept selection for new product.
6. Define product architecture.
7. List out various product design tools.
8. How are design tools useful in product design?
9. Define patent.
10. Why are patents necessary?
PART B — (5 × 16 = 80 Marks)
11. (a) Write briefly on the following
(i) Generic process. (5)
(ii) Stage-Gate model. (5)
(iii) New service development process. (6)
Or
(b) What are the challenges in the process of launching new product?
Explain in detail. Suggest actions to be taken to face that challenges. (16)
12. (a) Explain in detail the stages involved in product life cycle using diagram.
What are the advantages and disadvantages of product life cycle in the
sense of product design? (16)
Or
(b) (i) What is meant by Technology life cycle? (4)
(ii) How do you understand customer needs? (4)
(iii) Define disruptive technologies. (4)
(iv) Define product specification. (4)
13. (a) Explain the Methodology of concept, concept screening, concept scoring
and concept testing. (16)
Or
(b) (i) Explain Modularity. (4)
(ii) What is meant by implication with respect to product concept? (4)
(iii) Define Delayed Differentiation. (4)
(iv) Explain Platform Planning. (4)
14. (a) Explain the following
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(i) Industrial Design. (4)
(ii) Collaborative Product Development. (4)
(iii) Value Engineering. (4)
(iv) Robust Design. (4)
Or
(b) (i) What is the concept of Design for Manufacturing? (4)
(ii) Explain the principles of Ergonomics. (4)
(iii) What is the importance of Prototyping? (4)
(iv) Explain about Product development economics. (4)
15. (a) Write short notes on :
(i) Patent Searches. (4)
(ii) Applications of patents. (4)
(iii) Patent ownership. (4)
(iv) Patent Transfer. (4)
Or
(b) Write short notes on :
(i) Patent Infringement. (5)
(ii) New developments in Patents. (6)
(iii) International Patent Law. (5)
BA 9273 PRODUCT DESIGN NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2010
M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010
Elective
BA 9273 — PRODUCT DESIGN
(Regulation 2009)
Time : Three hours Maximum : 100 Marks
Answer ALL questions
PART A — (10 × 2 = 20 Marks)
1. Define product and list out various types of products.
2. What are the characteristics of successful product?3. List out the steps involved in the product planning process.
4. What is brainstorming?
5. Write a note on concept selection for new product.
6. Define product architecture.
7. List out various product design tools.
8. How are design tools useful in product design?
9. Define patent.
10. Why are patents necessary?
PART B — (5 × 16 = 80 Marks)
11. (a) Write briefly on the following
(i) Generic process. (5)
(ii) Stage-Gate model. (5)
(iii) New service development process. (6)
Or
(b) What are the challenges in the process of launching new product?
Explain in detail. Suggest actions to be taken to face that challenges. (16)
12. (a) Explain in detail the stages involved in product life cycle using diagram.
What are the advantages and disadvantages of product life cycle in the
sense of product design? (16)
Or
(b) (i) What is meant by Technology life cycle? (4)
(ii) How do you understand customer needs? (4)
(iii) Define disruptive technologies. (4)
(iv) Define product specification. (4)
13. (a) Explain the Methodology of concept, concept screening, concept scoring
and concept testing. (16)
Or
(b) (i) Explain Modularity. (4)
(ii) What is meant by implication with respect to product concept? (4)
(iii) Define Delayed Differentiation. (4)
(iv) Explain Platform Planning. (4)
14. (a) Explain the following
132 132 132
96539 3
(i) Industrial Design. (4)
(ii) Collaborative Product Development. (4)
(iii) Value Engineering. (4)
(iv) Robust Design. (4)
Or
(b) (i) What is the concept of Design for Manufacturing? (4)
(ii) Explain the principles of Ergonomics. (4)
(iii) What is the importance of Prototyping? (4)
(iv) Explain about Product development economics. (4)
15. (a) Write short notes on :
(i) Patent Searches. (4)
(ii) Applications of patents. (4)
(iii) Patent ownership. (4)
(iv) Patent Transfer. (4)
Or
(b) Write short notes on :
(i) Patent Infringement. (5)
(ii) New developments in Patents. (6)
(iii) International Patent Law. (5)
