BA9252 RETAIL MANAGEMENT NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009

BA9252 RETAIL MANAGEMENT  NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009

BA9252 RETAIL MANAGEMENT  NOVEMBER/DECEMBER 2010 ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010

Elective

BA 9252 — RETAIL MANAGEMENT

(Regulation 2009)

Time : Three hours Maximum : 100 Marks

Answer ALL questions

PART A — (10 × 2 = 20 Marks)

1. What is retailing?
2. Mention any four challenges of retailing in India.
3. Give some examples for organized retail formats.
4. What is unorganized retail format?
5. Explain internal atmospherics in retailing.
6. What is retail service quality?
7. Mention any five retail store brands.
8. What is space management?
9. What is shopper profile?
10. Mention the steps involved in shopping decision process.

PART B — (5 × 16 = 80 Marks)

11. (a) Critically highlight the issues and challenges of retailing in India.
Or
(b) Discuss the socio, economic and technological influences on retail
management with specific reference to India.
12. (a) Describe the characteristics of the organized and unorganized retail
formats in India.
Or
(b) Highlight the MNC role in organized retail formats with suitable
examples.
13. (a) Describe the process involved in the retail pricing decisions.
Or
(b) How will you build the retail store image? Explain with current Indian
examples.
14. (a) Critically evaluate some of the retail advertisements and promotions in
Indian context.
Or
(b) Highlight the impact of online in retailing. Discuss the emerging trends
in retailing.
15. (a) Discuss the process involved in understanding the retail shopper
behavior. How will you develop the shopper profile?
Or
(b) Enumerate the factors influencing the retail shopper behavior with
suitable examples.